For the full article please see
https://justwineapp.com/article/finding-a-wine-identity-what-is-the-okanagan-valleys-wine-signature
No one seems to agree on what defines the BC wine industry, what the Okanagan Valley’s signature is, or where it might be heading in the future. This region has a lot to offer the global wine industry, we just need to figure out what that is.
Wine industry professionals and wine drinkers seem to be obsessed with each and every country or wine region having a particular wine identity. For example, New Zealand is famous for Sauvignon Blanc and Argentina’s signature grape is Malbec. Naturally, Canadians want their own wine identity, too. Across the globe Canada is famous for icewine, but wine consumers and professionals in Canada want a wine identity that is equal to, but separate from, making icewine. It’s a particularly hot topic in British Columbia and specifically the Okanagan Valley. Yet, no one seems to be able to agree on what defines the Okanagan Valley’s wine industry or where it might be heading in the future. Another factor to consider is wine regions that don’t have a single identity, like the Loire Valley in France for example. Are regions without a single signature any less significant in the wine industry just because we are not able to pigeon hole them? Obviously not, but there are certainly advantages and disadvantages when it comes to trying to define a region’s wine identity.
The Okanagan Valley is identified by wines that are high in natural acidity
There have been a few general statements made about what defines Okanagan Valley wine. At the 2018 Fall BC VQA Ambassador training hosted by the BC Wine Institute (BCWI), the discussion led to two main points about the identity of BC wines. The most agreed upon statement was that BC was defined by wines that are naturally high in acidity. The idea is that regardless of the grape variety or style of wine or what sub region the grapes were grown, whether a the wine is a fruit-forward Pinot Noir, an off-dry Gewürztraminer or a Bordeaux-style blend, the unifying factor would always be that backbone of natural acidity.
Speaking to proprietors, winemakers and other industry professionals in the Okanagan Valley, this isn’t necessarily and agreed upon “fact.” For the most part, it’s a great generalization. However, like other regions around the world, acidifying wines is not as uncommon as you may think. If the grapes are harvested too ripe — maybe in an exceptionally hot vintage or in the more southern vineyards in the Okanagan Valley — the wine may have low acidity and need to be balanced by adding acidity or the wine will be flabby. This isn’t to say that acidification is wrong, but if that’s your wine identity, it should be used sparingly, if at all.
Generally speaking, this high acidity assessment of identity may be relatively accurate, but there are certainly enough exceptions to this “signature” that it warrants looking at other options.
The Okanagan Valley’s Real Signature is Diversity in Wine Styles
Consider this: if you were travel by car from the furthest north part of the Okanagan Valley to the southern tip, it would take you approximately 2 1/2 hours. Now think about Europe. Take the same approximate distance north/south and see how the regional wine identity changes. For example, the wines produced in Beaujolais are vastly different from the Southern Rhone, which is about the same distance as the north and south Okanagan. Even the styles and grapes differ from Northern Rhone to Southern Rhone, a much shorter distance. If you travel from Verona (Veneto wine region) to Florence (Tuscany) you get very different grape varieties and wine styles in each region.
So why try to fit the Okanagan Valley into a neat little box of wines? Perhaps it’s easier to digest (pun intended) if the region was a little more simple with less grape varieties to wrap our brains around. Maybe certain wine industry professionals would like the Valley to become more like Old World wine regions. It is possible that some companies want more regulations to control the quality of wines produced in the region and they believe it would be easier if the Okanagan had a more simplified, recognizable identity. The reasons may vary, but the fact remains, not every area in the Okanagan Valley can — or should — have a single identity.
British Columbia is diverse; in its geography, weather, indigenous plants and animals, its communities and business and so much more. One of the greatest appeals of the Okanagan Valley is how well the region celebrates diversity in everything they do and in who they are. That diversity extends to the wines of the region as well. Each sub-region has something unique to offer and as more official sub-appellations are legally defined within the Okanagan Valley, we will see that diversity celebrated even more. The Okanagan wine region has a lot to offer the global wine industry, particularly its many grape varieties and wide range of wine styles. Now that is a pretty great identity, isn’t it?